Why Work With Me?
Brand Storyteller With a Journalist’s Mindset
I have a bachelor's degree in journalism from Boston University and a master's degree in journalism from Northwestern University's Medill School. I’ve also worked as a reporter and editor for national news outlets.
My training and professional experience have made me adept at research, interviewing and storytelling. I can weave disparate — and often, esoteric — details together effectively and craft them into an engaging narrative. For the companies I collaborate with, this means better positioning in the marketplace and more impactful messaging.
Strategy, Execution & Creativity - In One Package
Before becoming a full-time freelancer and launching my content marketing consultancy in 2014, I worked for Patch Media, a division of AOL. As the senior manager of editorial operations, I oversaw content sponsorships for Fortune 500 clients, including multimedia campaigns and national contests. I often worked with product, engineering and national sales teams during the pre-sale and RFP process all the way through post-sale execution.
I have a holistic, well-rounded understanding of content marketing. I innately understand the value of telling a good story, but know that it must align with strategy and the core KPIs a company hopes to achieve.
A Wealth of Experience
I’ve worked with big-name brands and executives at leading companies. I can manage complex projects and stakeholders with high expectations and standards. With high-visibility projects, it’s crucial to deliver every time. My client roster showcases that I’m a frequent and trusted content marketing partner for some of the world’s top brands, thought leaders and innovators. Some of the clients I’ve worked with include:
Content Studios & Agencies
New York Times T Brand Studio
NBC News Brand Studio
Forbes Content Studio
Fast Company Content Studio
Inc. Branded Content Studio
e.Republic Content Studio/Center for Digital Government
FiveThirtyEight Branded Content Studio
studio/B (the Boston Globe's branded content studio)
Skyword
Financial Services & Fintech Companies
NASDAQ Private Market
BNY Mellon Wealth Management
Morgan Stanley
Grata (private equity tech platform)
Credit Karma
Capital One
Equifax
Intuit/Quickbooks
CNO Financial Group
Credit Union National Association (CUNA Mutual)
Western & Southern Insurance Group
Colonial Life
Eastern Bank
First Citizens Bank
People’s United Bank
Bottomline Technologies
B2B Tech Companies
AWS
Adobe
Microsoft
Google
Intel
IBM
HPE
SAP
Splunk
Verizon
T-Mobile
Slack
Salsify (commerce experience management platform)
Shopify
Professional Services, Consulting & Law Firms
Deloitte
KPMG
Accenture
Bloomberg Professional Services
Vistra Corporate Services
Orrick (international law firm)